The Role of Team Work on Project Success in Advertising Agency: The Case of Zeleman plc.
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Date
2021-06-05
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Addis Ababa University
Abstract
The purpose of this study was to assess the role a teamwork plays on project performance in case of advertising agency called Zeleman production plc since project teamwork is a worthy endeavor aimed at accomplishing high level cooperation, productivity and successful project in an organi-zation. Therefore, this study has assessed teamwork practice in Zeleman production office and the relationship it has with in achieving project deliverables successfully. The general objective of this study is to investigate the role team members and their collaborative effort on project success and select effective teamwork determinates to show their positive relationship with project perfor-mance. In our case organization, zeleman ad agency four major departments were part of the se-lected targeted population and primary data was gathered through questionnaires. The study was casual explanatory research in order to produces quantitative data and provides statistically con-clusive to test six hypotheses about the relationships between teamwork determinates and project success. The results have revealed that team work has played a role in project success in zeleman agency and out of the studied six teamwork determinates three has shown a positive and significant relationship with project success in different percentage. The highest impact comes from through team communication, cohesion and accountability and this team work parameter have considera-bly substantial relationship with project success. However, team shared common purpose and goals, commitment and collaboration have less effect on project performance. Therefore, based on the findings of the study, the researcher recommended that zeleman ad agency to find different ways to boost this effective teamwork determinates for a greater project performance in the organ-ization.
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Keywords
Teamwork, Effective team, Ad agency, Project success.