The Effect of Green Supply Chains Management Practices On The Performance of The Brewery Industry: In the Case Of Heineken Ethiopia
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Date
2024-06
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Addis Ababa University
Abstract
This study was carried out to find out the effect of green supply chain management practices onthe organizational performance of Heineken Breweries, Ethiopia. To attain the study objectives,
the researcher employed Descriptive and explanatory research design and quantitative researchapproach. Data were gathered from both primary and secondary sources. The primary data
were collected by using questionnaires with both open-ended and close-ended questionnairesfrom permanent employees of Heineken Ethiopia, while, secondary data includes annual report,
regulations, magazines, and articles. The target population of the research was all permanentemployees of Heineken brewery company, The total populations of the study in Heineken
Ethiopia were 450 from these, 212 samples were selected and distributed to the respondents;finally, all responses were filled and returned with a response rate of 100% returned.
Cronbach’s Alpha reliability test was used to test the internal consistency of the instrument.After the data collection, the collected data was analyzed using (SPSS) version 21 which, the
descriptive statistics include the mean and standard deviation. The inferential statistics(correlation analysis and regression analysis) was also used in analyzing the relation between
independent and dependent variables. The results reveal that there is a positive correlationbetween four determinant variables green procurement practices, green logistics, green
manufacturing practices, and reverse logistics and organizational performance of Heinekenbrewery factory. The study concludes that the organizational performance of Heineken
Breweries is affected by green supply chain management. Based on the findings the followingrecommendations were forwarded; green supply chain management must be binding on all
members and staffs of the company as this will encourage uniformity among members of theorganization and thus enhance the organizational performance and group efficiency. The
company should also establish a unit so as to review and convey experiences and techniques as aculture installed on the way forward.
Key Words: Determinants, Industry performance, multiple regression models, green supplychain management