Factors Influencing Volunteers' Helping Behavior: The Case of Red Cross Society Youth Volunteers of Addis Ababa
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Date
2007-07
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Addis Ababa University
Abstract
This study investigated: (a) the significance of difference between volunteers and nonvolunteers
on parental modeling, prosocial moral reasoning, awareness of consequences
and personal norm (independent variables), (b) the relationship between three forms of
helping (i.e. volunteering, blood donation and money donation) and parental modeling,
seif reward, prosocial moral reasoning, awareness of consequences and personal norm
,and (c) predictability by each significant independent for volunteering, blood donation
and money donation, while controlling family education and family income. An Ex post
facto study design was employed to address the above objectives. Respondents were
selected Fom two populations i.e. volunteers and non-volunteers. From Red Cross
SocietyI70 volUnleer and 72 non-volunteer respondents were assessed on the study
variables. A questionnaire which consisted of four parts was used as an instrument
consisting 8 hypothetical story dilemmas to measure prosocial moral reasoning. It also
consisted of two scales that measure awareness of consequences and personal norm.
Frequencies, independent t-test, correlation and stepwise multiple regression were used
for data analysis. Findings indicated significant differences between volunteers and nonvolunleers
on all independent variables. Significant correlations were .found between
dependent variables (volunteering, blood donation, and money donation) and self
reward, prosocial moral reasoning and personal norm. No significant correlation was
found between three forms of helping and parental modeling. It was also found that self
reward (the ability o.f volunteers to regulate their behavior without external motivators)
had a strong predictable value (71.6% variance) for the act of blood donation and
(71. 4% variance/for the act of money donation behaviors. Personal norm was also found
as significant predictor of volunteering and blood donation. Parental modeling, prosocial
moral reasoning, awareness of consequences, family income, and/i:/mily education had
no predictive value/or the volunteering, blood donation and money donation behavior of
the Red Cross Society volunteers.
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Keywords
Influencing Volunteers' Helping Behavior