Analyzing Factors Affecting The Adoption Of E-Hailing Service In Addis Ababa Ethiopia
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Date
2020-06
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Addis Ababa University
Abstract
This research deals with identifying those factors affecting the adoption of E-hailing service in
Addis Ababa, Ethiopia. Internet based questionnaire was used to gather the data from 384
respondents who were selected using a convenient sampling technique. The collected data was
analyzed using SPSS version 26, employing statistical tools such as reliability, correlation, and
multiple regression analysis. The result of the study uncovered that all the six independent
variables (Performance expectancy, Effort expectancy, Social influence, Facilitating condition,
perceived credibility, and price saving orientation has a positive and significant effect on the
adoption of E-hailing service. In accordance the multiple regression analysis result uncovered that
79.5 % of variation in the Adoption of E-hailing service is explained by the combined effect of the
six independent variable and the unstated variables represent 20.5 % of the variation. Furthermore,
the study indicated that facilitating condition was the strongest predictor of the adoption of ehailing
service while price saving orientation represent the least importance in relation to the
adoption of E-hailing application .Also six hypotheses were tested to examine the effect of these
variables have on the adoption of E-hailing service. Thus, the outcome chiefly indicates that
passengers will adopt E-hailing application if they perceive that E-hailing application is easy to
use, allow them to communicate with drivers quickly, is compatible with other technologies, make
them feel safe, and increases their prestige among others. Based on the findings of the study, the
researcher forwarded some recommendations
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Keywords
E-hailing application, Adoption