Analyzing Factors Affecting The Adoption Of E-Hailing Service In Addis Ababa Ethiopia

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Addis Ababa University


This research deals with identifying those factors affecting the adoption of E-hailing service in Addis Ababa, Ethiopia. Internet based questionnaire was used to gather the data from 384 respondents who were selected using a convenient sampling technique. The collected data was analyzed using SPSS version 26, employing statistical tools such as reliability, correlation, and multiple regression analysis. The result of the study uncovered that all the six independent variables (Performance expectancy, Effort expectancy, Social influence, Facilitating condition, perceived credibility, and price saving orientation has a positive and significant effect on the adoption of E-hailing service. In accordance the multiple regression analysis result uncovered that 79.5 % of variation in the Adoption of E-hailing service is explained by the combined effect of the six independent variable and the unstated variables represent 20.5 % of the variation. Furthermore, the study indicated that facilitating condition was the strongest predictor of the adoption of ehailing service while price saving orientation represent the least importance in relation to the adoption of E-hailing application .Also six hypotheses were tested to examine the effect of these variables have on the adoption of E-hailing service. Thus, the outcome chiefly indicates that passengers will adopt E-hailing application if they perceive that E-hailing application is easy to use, allow them to communicate with drivers quickly, is compatible with other technologies, make them feel safe, and increases their prestige among others. Based on the findings of the study, the researcher forwarded some recommendations



E-hailing application, Adoption