Perceived Sufficiency and Usefulness of IEC Materials and Methods on HIV/AIDS among High school youth in Addis Ababa

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Addis Abeba Universty


Information on the perception of youth about HIV/AIDS IEC messages and materials is meager in Ethiopia. This cross sectional survey was conducted from November 2001 to April 2002 in randomly selected high school students in Addis Ababa, Ethiopia. The objective was to assess the perceived sufficiency and usefulness of HIV/AIDS IEC messages and materials as well as to identify their preferences. Data were collected using a pre-tested anonymous self-administered questionnaire and focus group discussion. A total of 901 high school students from 23 schools participated in the survey. Of these, 464(51.7%) were females. All the study subjects have heard of AIDS. The most common sources of information about HIV/AIDS were radio 628(69.7%), television 516(57.3%), Anti AIDS Clubs 497(55.2%), family members 481(53.45) health professionals 438(48.6%) religious leaders 405(45%) and friends 307(34%). IEC on HIV/AIDS was perceived useful in influencing knowledge, attitude and practice by 761(85.4%), 704(78.1%) and 676(75%) students respectively and efforts were perceived sufficient to affect knowledge by almost half of the respondents 456(50.6%). On the contrary, the majority of students perceive that IEC messages and materials were not sufficient enough to trigger proper attitude 544(60.4%) and acquire/maintain safe practices 519(57.6%). On top of that, none of the information sources were regarded as highly credible in the face of their audiences and, none of the messages delivered were rated as highly understandable, appropriate, timely, 9 practically applicable, accessible and compatible with the needs and expectations of youth. Although, no information source was highly preferred, mass media, health professionals, religious leaders, family and Anti AIDS Clubs were the top five sources chosen. Appropriate information and education about all aspects of HIV/AIDS and life skill training were the content liked better to be transmitted through drama, school lesson, and discussion. The preferred time to be taught by radio/TV is evening after 8.00 pm and Saturday and Sunday afternoon. In conclusion, HIV/AIDS IEC messages and materials were only able to acquaint students with the disease rather than equipping them with the necessary domains relevant to their day-to-day life. Therefore, coordinated, purposeful, appropriate, and mutually reinforcing IEC messages with emphasis on life skill training are recommended.



Perceived Sufficiency and Usefulness of IEC Materials