Assessment of Green Supply Chain Management Practices and Organizational Performance: the Case of Ethio Telecom

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Addis Ababa University


As „green‟ issues continue to become a global concern, assessing organizational performance from green paradigms perspectives is imperative. The purpose of this study was to assess the green supply chain practice and organizational performance in the case of ethio telecom. In order to attain the objectives of the study, mixed approach was entertained. As a means of data collection instrument; questionnaire and structured interview questions were applied. The population of the study were 41 employees of ethio telecom, mainly those at managerial position and responsible either directly or indirectly for the supply chain activities of the company. From a total of 41 questionnaires distributed, only 36 of them were correctly filled and applied in the study, and this revealed a response rate of 88%. The interviews were conducted with Compliance and Monitoring Control and Environmental Law and Standards Directorates of the Ministry of Environments and Forest officer and Communication and IT standardization and Regulation Directoratesofficer. In order to analyse, interpret and present the data captured via questionnaire,Statistical Package for the Social Sciences(SPSS) were used. Both inferential and descriptive analysis methods i.e., percentage, means, standard deviation, correlation, regression and narrative analysis were used. With regard to the survey output, with the exception of eco design and operational performance, though, conducted correlation analysis revealed the existence of statistically significant positive association between the dimensions of green supply chain management and organizational performance, the overall survey result indicate that except investment recovery, all the dimensions of green supply chain management; organizational commitment, eco-design, green purchasing, green marketing and environmental practice are poorly threated by ethio telecom. The regression result also suggested that organizational commitment, eco-design, green purchasing and environmental practice have statistically significant predicting power on organizational performance



The Case of ethio telecom