Assessment of Green Supply Chain Management Practices and Organizational Performance: the Case of Ethio Telecom
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Date
2016-06
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Addis Ababa University
Abstract
As „green‟ issues continue to become a global concern, assessing organizational
performance from green paradigms perspectives is imperative. The purpose of this study was
to assess the green supply chain practice and organizational performance in the case of ethio
telecom. In order to attain the objectives of the study, mixed approach was entertained. As a
means of data collection instrument; questionnaire and structured interview questions were
applied. The population of the study were 41 employees of ethio telecom, mainly those at
managerial position and responsible either directly or indirectly for the supply chain
activities of the company. From a total of 41 questionnaires distributed, only 36 of them were
correctly filled and applied in the study, and this revealed a response rate of 88%. The
interviews were conducted with Compliance and Monitoring Control and Environmental Law
and Standards Directorates of the Ministry of Environments and Forest officer and
Communication and IT standardization and Regulation Directoratesofficer. In order to
analyse, interpret and present the data captured via questionnaire,Statistical Package for the
Social Sciences(SPSS) were used. Both inferential and descriptive analysis methods i.e.,
percentage, means, standard deviation, correlation, regression and narrative analysis were
used. With regard to the survey output, with the exception of eco design and operational
performance, though, conducted correlation analysis revealed the existence of statistically
significant positive association between the dimensions of green supply chain management
and organizational performance, the overall survey result indicate that except investment
recovery, all the dimensions of green supply chain management; organizational commitment,
eco-design, green purchasing, green marketing and environmental practice are poorly
threated by ethio telecom. The regression result also suggested that organizational
commitment, eco-design, green purchasing and environmental practice have statistically
significant predicting power on organizational performance
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The Case of ethio telecom