Assessment And Challenges Of Stakeholder Management Practice In The Case Of United Beverages S.C. Greenfield Project
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Date
2019-07
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Addis Ababa University
Abstract
Projects stakeholder management in United Beverages S.C. face encounters from different groups with potentially conflicting needs and interests. The purpose of the study was to assess the practices and challenges of stakeholder management in the case of Greenfield project at Modjo site. Census was used to use all stuff members of United beverages S.C. (30 in total) who have a direct or indirect involvement during the project. To address the objectives of this study, Structured questionnaire was used to get information from CEO, and Project Managers, whereas FGD questionnaire was used to provoke information from Project Coordinators, Frontline Staff and key resource persons. The data obtained through questionnaire has been analyzed quantitatively using descriptive statistics: frequency and percentage through SPSS version 24 software. . The stakeholder management system was found to be predominantly not institutionalized (separate organizational body). The findings present that key stakeholders were not identified at the initial stage of the project and their interests were not analyzed at the required level. Lack of proper communication strategy is also identified as the major challenge to manage the project stakeholders. The study also revealed challenges like low commitment, conflicting interests, personal benefit seeking, ineffective communication, low understanding of different issues, deviation from common agreement, unrealistic expectations and high cost of management rankly proven to have an effect on the performance of the projects in the organization. Finally, it is recommended that all stakeholder should be understand project goals and objectives, ensure strong communication, identify relevant stakeholders from the project planning, institutionalized stakeholder management and ensure full commitment from all stakeholders.
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Projects stakeholder management, encounters from, proper communication strategy is