The Role of Transportation in Logistics Chain Performance the Case of East Africa Bottling Share Company
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Date
2016-07
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Addis Ababa University
Abstract
Effective logistics chain management has become a potentially valuable way of securing
competitive advantage through enhancing operational and improving organizational
performances since competition is so high and growing from time to time. This paper by
considering this fact and central role of transportation at every logistics activity, performed the
study by identifying roles of transportation (connecting, storage and creating time and place
utility) and logistics performance dimensions (logistics differentiation, effectiveness and
efficiency) in order to see the relationship between transportation and logistics chain
performance. The data to conduct the study was collected from 82 staff of the company using
questionnaire. the practice of transportation was analyzed using descriptive statistics like mean
and standard deviation as per the result weakness observed in areas of timely reply to special
enquiry, flexibility and some human and non human factors affecting performance of
transportation is identified. The relationships proposed in the framework were tested using
Pearson correlation, and the causal relations were analyzed using regression analysis. From the
result of the analysis it is concluded that there is strong relationship between role of
transportation and Logistics chain performance and between transportation practice and
logistics chain performance also the relationship between the roles of transportation and
logistics performance dimension is strong. Hence, it is to the benefit of the company to give due
emphasis to improving transportation service in order to benefit from better logistics
performance.
Key words: Logistics chain, Transportation, Role
Description
Keywords
Logistics chain, Transportation, Role