The Relationship of Employees Motivation and Job Performance in the case of Ethiopian Broadcasting Corporation (EBC)
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Date
2023-11
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Addis Ababa University
Abstract
This research study aims to investigate the relationship between employee motivation and job performance in the context of Ethiopian Broadcasting Corporation (EBC) in Addis Ababa. The study employed a quantitative research strategy and utilized both descriptive and explanatory research designs. The research population was the permanent employees of EBC, and a systematic random sampling method was used to select 334 participants. The data were collected using a questionnaire with 40 attribute questions categorized under five major determinants: Recognition and Rewards, Work Environment, Leadership, Job Design, and Career Development. The responses were analyzed descriptively, inferentially, and through regression analysis to identify the significant predictors of job performance. The results of the descriptive analysis showed that employees were moderately motivated by recognition and rewards-related factors and that their expectations were somewhat met by the organization. The analysis suggests that the work environment, leadership, job design, and career development factors positively influence employee motivation and job performance. The results of the inferential analysis reveal a strong positive relationship between employee motivation factors and job performance. Moreover, the coefficients of the regression model also revealed that recognition and rewards, work environment, leadership, job design, and career development are significant predictors of job performance. Overall, the study concludes that recognition and rewards, work environment, leadership, job design, and career development are significant predictors of job performance.
Keywords: Employee motivation, job performance, recognition and rewards, work environment, job design, and career development.