The Effect of Site Management Tool Use on Project Performance: The Mediating Roles of Planning and Coordination, Monitoring and Control, and Resource Management Processes in Safaricom Ethiopia
| dc.contributor.advisor | Zegeye Muluye (PhD) | |
| dc.contributor.author | Lidya Amare | |
| dc.date.accessioned | 2026-11-06T05:01:53Z | |
| dc.date.available | 2026-11-06T05:01:53Z | |
| dc.date.issued | 2026-08 | |
| dc.description.abstract | In a large-scale telecom network rollout project, it is essential to have effective project management, especially in dynamic and complex operational environments. After entering the market in 2021, Safaricom Ethiopia initially relied on manual monitoring and documentation methods for network deployment projects, which led to having fragmented records, limited on-site visibility and delays in decision-making which has affected project performance. To address these challenges a digital platform called Site Management Tool (SMT) was introduced to provide a centralized documentation system, improve planning and coordination and enhance resource utilization. The impact of the SMT implementation on project management processes (PMP) and project performance (PP) in Safaricom Ethiopia was examined using a mixed-method case study approach involving both quantitative and qualitative data. Quantitative data were collected through structured questionnaires and SMT system-generated operational records, while the qualitative data were obtained through open-ended responses from project managers, site supervisors, vendors, quality assurance personnel and project execution team who had SMT accounts and daily interaction with the system. The data were analyzed using IBM SPSS Statistics, PROCESS Macro Version 5.0, independent sample t-test and thematic analysis using Excel. The findings revealed that SMT usage had a significant positive effect on PMP and PP. The results further showed that PMP, specifically planning and coordination (Pla), monitoring and control (Mon), and resource management (Res), fully mediated the relationship between SMT usage and PP, with resource management emerging as the strongest predictor of PP. The qualitative findings supported the quantitative results by indicating improvements in real-time monitoring, workflow coordination, reporting efficiency, accountability, and resource utilization following SMT implementation. Overall, the study concludes that the effectiveness of digital transformation tools in telecom projects is primarily realized through their ability to improve internal project management processes. The findings contribute to digital transformation and project management literature by providing empirical evidence on the mediating role of project management processes and also offer practical insights for telecom organizations seeking to improve project performance through digital project management systems. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/9403 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Abeba Universty | |
| dc.subject | Digital Project Management | |
| dc.subject | Site Management Tool (SMT) | |
| dc.subject | Telecom Network Rollout | |
| dc.subject | Project Management Processes (PMP) | |
| dc.subject | Project Performance (PP) | |
| dc.title | The Effect of Site Management Tool Use on Project Performance: The Mediating Roles of Planning and Coordination, Monitoring and Control, and Resource Management Processes in Safaricom Ethiopia | |
| dc.type | Thesis |