Exploring Employees’ Cultural Intelligence in an Inter-Culturally Diverse Domestic Context: the Case of Oromia Broadcasting Network
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Date
2024-06
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Addis Ababa University
Abstract
The purpose of this research was to examine the cultural intelligence of a varied group of employees at the OBN-Horn of Africa Channel, encompassing individuals from different cultural, geographical, ethnic, and generational backgrounds. A total of 116 participants took part in the study, with 23.3% being female and 76.7% male. Among them, 80 participants were aged between 25 and 35, accounting for 69.6%, while 35 participants were above 35 years old, making up 30.4% (Mean=32.5, SD= .46214). The survey method was utilized for data collection, and the data was analyzed using IBM SPSS statistics data editor version 26. Additionally, a reliability test was conducted on the dataset using Cronbach’s alpha coefficient, covering all aspects of cultural intelligence (CQ). The results of the statistical analysis indicated that the participants in the study displayed significant results on various facets of CQ, such as metacognitive CQ, cognitive CQ, motivational CQ, and behavioral CQ. This suggests that the majority of employees are actively adapting and updating their assumptions and mental models of other cultures, as well as acquiring substantial knowledge of different cultures to facilitate effective communication and interaction across diverse cultural organizational settings. The study underscores the significance of fostering cultural intelligence in today's diverse and inclusive workplaces. By enhancing cultural intelligence, employees can successfully navigate cross-cultural environments, leading to improved outcomes at both individual and organizational levels. This research contributes to the existing literature on cultural intelligence and offers valuable insights for organizations seeking to enhance intercultural competence among their workforce.
Keywords: Cultural Intelligence, Diversity, Intra/Intercultural diversity, domestic context
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Keywords
Cultural Intelligence, Diversity, Intra/Intercultural diversity, domestic context