Youth’s Listening Habit of Environmental Radio Programs: A Case Of Sinehizb-Ena-Akababi Environmental Radio Program.
| dc.contributor.advisor | Asgedom, Amare (PhD) | |
| dc.contributor.author | Amare, Daniel | |
| dc.date.accessioned | 2018-06-27T08:51:18Z | |
| dc.date.accessioned | 2023-11-08T13:42:31Z | |
| dc.date.available | 2018-06-27T08:51:18Z | |
| dc.date.available | 2023-11-08T13:42:31Z | |
| dc.date.issued | 2009-11 | |
| dc.description.abstract | This study examined the radio listening habit of the youth on environmental issues. It also explored the effectiveness of the environmental radio program Sinehizb-ena-Akababi. To generate the appropriate data, a three stage triangulated research design, employing qualitative approach was devised. Using purposive sampling a total of 36 high school students in Addis Ababa who are between the ages of 15-24, who are listeners of radio and also who are willing to take part in the study were drawn from three high schools and participated in the study. This study elicited some insights which can help in understanding the radio listening habit of the youth on environmental issues. Accordingly, the study showed that the radio listening habit of the youth group on environmental issues was irregular and poor. It is found that the youth audiences give priority for issues of sport activities and social matters. They also incline to listen to programs which incorporate entertaining elements in them. The study also identify that the youth audience don’t attend the radio program Sinehizb-ena-Akababi because of the inconvenience transmission time of the program. Some don’t want to attend some radio stations in relation with the problem of credibility showed in the stations. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/4051 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Environmental Radio Programs | en_US |
| dc.title | Youth’s Listening Habit of Environmental Radio Programs: A Case Of Sinehizb-Ena-Akababi Environmental Radio Program. | en_US |
| dc.type | Thesis | en_US |