An Assessment of Status of Afaan Oromo Print Media in Ethiopia: Challenges and Prospects
No Thumbnail Available
Date
2012-07
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
Ethiopia has a large population that has to be informed properly in order to achieve strong socioeconomical
and political establishment in the country. Thus the country has to establish and encourage
independent and diversified mass media as many as they can satisfy the information need of these large
and diversified ethic groups. But there is a condition in which such practice is not functional in the
country. Even the majorities Oromoms are not represented in the press of the country. The main
objective of the study is to assess the position of Afaan Oromoo Print Media in Ethiopia and to identify
major factors that hinder the growth of the media. Data were qualitatively collected through in-depth
personal interviews and questionnaires with open ended questions. Interviews were conducted with
editors- in- chief of both the government owned and previous private owned Afaan Oromoo print
media while questionnaires were distributed to audiences and journalists of Afaan Oromoo Mass Media
that are selected through snowball sampling method. Therefore, study concluded that Afaan Oromoo
Print media are insufficient to satisfy the information need of Oromo people. There are only three print
media that are owned by the government and there is no private print media that are published in
language in the country. Different factors like political, economic, professional and social challenges
were ascribed for the less development of the media.
Description
Keywords
Afaan Oromo Print Media in Ethiopia