Assessing the Supply Chain Strategies of Paint Manufacturing Firms in Addis Ababa, Ethiopia
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Date
2017-06
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Addis Ababa University
Abstract
Organizations can use supply chain strategies to gain a competitive advantage. A competitive advantage can be achieved by means of low cost or by means of differentiation. However, organizations have to implement the correct supply chain strategy properly aligned with their business strategy to achieve competitive advantage over their competitors. Returns on investment can be compromised if organizations implement incorrect supply chain strategy. The main purpose of this study was to assess the supply chain strategies implemented by paint manufacturing firms located in Addis Ababa. The differences between supply chain strategies implied by literatures and those implemented by different firms should be analyzed by determining how the organizations are managing their supply chain drivers. A quantitative – descriptive research strategy was applied to conduct this study. Purposive or judgmental non-probability sampling employed to include all the logistics/supply chain/procurement, operation/production, finance, and marketing managers of all paint manufacturing firms located in the city of Addis Ababa in this study. Close ended questionnaire in a 5 point likert scales were employed to collect data from the 32 sample respondents. The data was analyzed by using descriptive statistics and presented in tables and figures. The major findings indicates that, paint manufacturing firms located in Addis Ababa face mismatches between the chosen supply chain strategies and supply chain practices employed which indicates misalignment of supply chain strategy with their business strategy
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Keywords
agile supply chain strategy, leagile supply chain strategy, paint manufacturing firms