Influence of Customer and Technology Orientation on Export Performance of Garment Manufacturing Companies in Ethiopia
| dc.contributor.advisor | Workneh, Kassa (PhD) | |
| dc.contributor.author | Ayalnesh, Assefa | |
| dc.date.accessioned | 2020-08-13T11:41:20Z | |
| dc.date.accessioned | 2023-11-04T09:37:29Z | |
| dc.date.available | 2020-08-13T11:41:20Z | |
| dc.date.available | 2023-11-04T09:37:29Z | |
| dc.date.issued | 2020-05 | |
| dc.description | A Thesis submitted to College of Business and Economics of Addis Ababa University in partial fulfillment of the requirement for award of the degree of Master Science in Management Program | en_US |
| dc.description.abstract | The purpose of this paper is to investigate Influence of customer and Technology Orientation on Export Performance of Garment Manufacturing Companies in Ethiopia. Primary data source was used from 17 export garment manufacturing companies solicit response of 101 respondents. Out of questionnaires that have been distributed, 99% were usable. The mean value of the five point likert scale values of the dependent and various independent variables were taken as influencing factors on export performance. The analysis of the data was done with the help of SPSS.v23. The Result showed that, the relationship between customer orientation, exploitive innovation with export performance to have a significant relationship and were as hypothesized. In contrast, technology orientation in relation with export performance and explorative innovation were not as postulated. Exploratory innovation has a positive but insignificant relationship with export performance. Technology orientation has negative significant association with export performance indicating companies emphasized on labor intensive strategy result in a very low productivity that have an adverse effect on export performance. This study suggests the importance for understanding factors influence of customer and technology orientation on export performance of garment manufacturing companies in Ethiopia. The notion of using mass cheap labor as conceived by the policy makers and investors are in fact has an adverse consequence on performance of the companies. Hence, the study endorses the use of more specialized small firms, capacity building centers to cure the ills of the damage of misconception which would have an impact on the way the society views business. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/22065 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | Customer orientation | en_US |
| dc.subject | Explorative innovation | en_US |
| dc.subject | Exploitive orientation | en_US |
| dc.subject | Technology orientation | en_US |
| dc.title | Influence of Customer and Technology Orientation on Export Performance of Garment Manufacturing Companies in Ethiopia | en_US |
| dc.type | Thesis | en_US |