Assessment Of Supply Chain Collaboration In Tourism Industry: Tour Operators’ Perception From Ethiopia
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Date
2017-02
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Addis Ababa University
Abstract
This is a research conducted on assessment of supply chain collaboration in Ethiopian tour
operation. It is conducted with the general objectives of investigating the existing level of supply
chain collaboration in Ethiopian tour operation and to identify its effect on the performance and
competitiveness of the industry. To address the stated research questions, the study employed nonexperimental
survey type research design. Data were collected from both primary and secondary
sources; primary data were collected though structured and unstructured questionnaires and
secondary data document analysis were made. The study employed probability sampling
techniques to select the participant tour operators. Accordingly, 222 respondents were selected
and participated in the study and out of these, data were obtained from 192 respondents. In order
to assess the relationship between the three supply chain collaboration variables, competitive
advantage and organizational performance. Correlation models was used. And Regression is
followed to evaluate the direction of the relationship. Data analysis revealed that tour operators
with high supply chain collaboration have high competitive advantage and high performance.
Following these results, recommendations are given to improve supply chain collaboration in the
tourism operation. This study is expected to contribute to the improvement of the competitiveness
and performance of tour operation thorough supply chain collaboration
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Keywords
Supply Chain, Collaboration, Tourism Operation