Factors Affecting the Framing Agenda in Pre-election: A Study of the 2021 Ethiopian National Elections, with a Focus on the Ethiopian Broadcasting Corporation
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Date
2024-10
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Addis Ababa University
Abstract
This study examines factors affects the framing agenda employed by the Ethiopian Broadcasting Corporation (EBC) during the pre-ection discussions leading up to the 2021 Ethiopian National Elections. Utilizing a qualitative content analysis approach, the research investigates how the EBC framed political narraties,issues and candidates,influencing public perception and political discourse.The study highlight key themes in the coverage,including nationalism,ethnic
identity,and democratic process,revealing how these frames served to mobilize support or create skepticism among the electorate. By analyzing the interplay between media framing and political context,this research provides insights into the role of state media in shaping electoral outcomes and the broader implications for democratic engagement in Ethiopia.The findings underscore the importance of understanding media framing in transitional democracies,offering reccomentdations for future electoral voverage and media practices.
Key words: Framing, Election, Ethiopian Broadcasting Corporation, Political parties
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Political parties