The Impact of Perceived Cultural Fit and CSR Capability on Employee Attachment: Mediating Role of Employees’ Perception of CSR in the Ethiopian Tannery Industry
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Date
2024-06-02
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A.A.U
Abstract
This study examines the impact of perceived cultural fit with CSR activities and perceived CSR
capability on employee attachment within the Ethiopian tannery industry, focusing on the
mediating role of employees’ perception of CSR activities. The research used a quantitative
research approach and data were collected from employees in five tannery industries through
structured questionnaires and analyzed using SPSS 27.0. The sample size of 333 was
proportionally allocated to each tannery based on their employee count relative to the total
population of 2000 employees, ensuring a representative sample through simple random
sampling. The analysis involved multiple regression analysis following Baron and Kenny's fourstep
approach to determine the direct and indirect effects of the independent variables on
employee attachment. Results indicate that perceived cultural fit and CSR capability significantly
influence employee perceptions of CSR activities, which in turn positively affect employee
attachment. However, the hypothesized mediating role of employees’ perception of CSR activities
did not hold when controlling for other variables. The findings underscore the importance of
aligning organizational culture with CSR initiatives and enhancing CSR capabilities to enhance
employee attachment in Ethiopian tanneries. These insights contribute to understanding CSR's
impact on employee attachment in developing economy contexts and offer practical implications
for organizational strategies.