Factors Affecting Adoption of Solar Lightning Products in Rural Villages of Ethiopia The Case of Oromia Special Zone Surrounding Addis Ababa
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Date
2019-06
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Addis Ababa University
Abstract
Understanding factors influencing the adoption and subsequent diffusion of solar lighting products at the household level is crucial to creating access to sustainable renewable energy sources for rural communities. This study therefore is conducted with the main objective of identifying factors that affect solar lighting products adoption in rural villages of Ethiopia particularly in Oromia Special Zone Surrounding Addis Ababa. The study is tuned to Rogers’ perceived attributes of innovation constructs, namely relative advantage, compatibility with needs, compatibility with values and experiences, complexity, observability, and trialability in determining their effect on intention to adopt solar lighting products. A cross-sectional survey design was employed. Respondents were selected using cluster sampling method from each weredas of the special zone and a convenient sample of 384 off-grid household heads were selected for the study. The data were analyzed using descriptive and inferential statistics. The finding revealed that there are positive and significant relationships between the predictor variables: relative advantage, compatibility with values & experiences, complexity and observability; and the dependent variable adoption intention; whereas, negative and significant relationship observed between the rest two predictor variables: compatibility with needs and Trialability; and the dependent variable: adoption intention. Therefore, the study forwarded valuable recommendations for governmental organizations, solar lighting products’ promoters, traders, and other stakeholders to take appropriate actions in the aim of uplifting the adoption and diffusion rates of solar lighting products in rural villages of Ethiopia.
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Solar Lighting Products, Relative Advantage, Compatibility with Needs