Factors Affecting Market Efficiencyof Ethiopia Commodity Exchange
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Date
2019-06
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Addis Ababa University
Abstract
In marketing, efficiency is one of cost benefits analysis measurement tools that are used
to determine by some factors. Among these factors, regulation, warehouse, clearing and
settlement system, market information, and trading system has been used for this study. Today,
the attitude of marketing philosophies are changed thus the researcher have tried to find out
really these factors of market efficiency affect the market interaction.
Efficiency in marketing is the most used measure of market performance. Improved marketing
efficiency is a common goal of farmers, marketing organizations, consumers, and society. The
research had the objective of identifying and explaining the factors of Market efficiency of ECX.
In order to address its objectives, the research has been generally set conceptual framework. A
survey questionnaires was prepared to collect a primary data,
The questionnaire was distributed to 186 Ethiopian commodity exchange member participants
randomly and out of which 170 were collected. The data was analyzed through descriptive
analysis and multiple linear regression models by using SPSS version 21.
Out of the five independent variables, market information showed a moderate positive relation
(.353**) with marketing efficiency while Warehouse system showed a small level of positive
relation (.128) with the marketing efficiency, trading system of commodity exchange showed a
moderate level of positive relation (.365**) with the marketing efficiency. The rest two variables
namely regulation, clearing and settlement system show moderate level of positive relation of
.378**and .506**respectively.
Therefore, study recommended that ECX should give more attention about market information,
regulation, clearing and settlement, warehouse and also trading system of the company
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Keywords
Market efficiency, ECX, regulation