Influence of Editors on Food Security Coverage in The Ethiopian Private Newspapers: Focus on the Reporter, Capital and Fortune Newspapers

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Date

2010-06

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Addis Ababa University

Abstract

Ethiopia had been facing the challenges of ensuring food security for decades. The challenge is still with us. As a result, programs aimed at poverty alleviation, poverty reduction and food security have been prepared and implemented by successive regimes. The significance of the efforts is such that they deserve the best media coverage they could get – for, the successful implementation of the programs as well as the overall efforts requires that they should be brought to the attention of stakeholders, especially the public. And this is the prerogative of the editors, who determine the content of newspapers. The importance of editors in the press is hard to overemphasize. It is the editors that decide the content of the newspapers and the stories that get published and read by the public. Behind the important roles that the media plays – from informing the public to agenda-setting – there are the editors that do the decisions on what to inform and what kind of agenda to set for the public. The decisions of the editors, in their turn, are shaped by several factors, including beliefs, ideologies and values – personal as well as social. These are among the host of variables that influence the overall perspective of analysis and content of the whole newspaper and individual stories. This study attempts to investigate the factors that promote or hinder the editor form offering the necessary coverage that food security issues deserve. It specifically tried to look into the attitude and knowledge of private newspapers editors.

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Capital and Fortune Newspapers

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