Organizational Learning In Export Decision Processes: The Case Of Adei Abeba Yarn S.C.
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Date
2005-07
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Publisher
A.A.U
Abstract
Studies on the Ethiopian economy show that the relative contribution made by
the manufacturing sector is too low. The sector is characterized by old and
outdated technologies) poor management practices and above all not being
export oriented. Despite the rich endowments of abundant labor) arable land)
livestock and agro-ecological climate) Ethiopia is not in a position to benefit from
natural resource based manufacturing activities like sugar) textile) garment and
leather products.
In this research work conducted on a public owned garment manufacturing
company) it was found out that the could not manage its international marketing
mix in order to be competitive in global markets. Its orientation towards
becoming a learning organization has been found as being not strong) as
observed in its strategic decision making processes in export manufacturing and
marketing activities. The two decision processes that are controllable and
determine the case company)s global competitiveness are the manufacturing
process layout and procurement process) both affecting the product cost structure
and hence its price.
Description
In partial fulfillment for the requirements of
Master of Business Administration
Keywords
The Case of Adei Abeba Yarn S.C.