A Study on Practice, Opportunities and Challenges of Stopover Tourism in Addis Ababa, Ethiopia
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Date
2021-12
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Addis Ababa University
Abstract
This thesis was conducted with the objective of an Assessment of stopover tourism practice, challenges and opportunities of stopover development in Addis Ababa as Stop Over. For achieving the objective of the study, both primary and secondary data source were generated by employing qualitative and quantitative methods. Purposive and stratified simple random sampling techniques were used to select the respondents. As the research approach employed here are a mixed methods research approach, the researcher used key informant interviews. The quantitative data was analyzed using frequency and percentage when appropriate while qualitative data was used to triangulate and confirm the study. The study identified various challenges which affected stopover tourism development the major once are political instability, covid 19, lack of promotion tourist attractions and lack of skilled man power. Whereas there are also opportunities that helps the development of stopover tourism in Addis government support for the growth of the sector, well known(international hub) airlines, development of new tourist attractions, cooperation to work together between tourism Ethiopia and Ethiopian airlines. The researcher recommends gov‘t should pay special attention on stability of the city and build country image, gov‘t and other stakeholders should raise their promotional budget, continuous trainings and short courses for tour guides should be provided. At last hotel, transport services providers, tour and travel agencies should update and go in line with the current technological advancements.
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Keywords
Tourism, Challenges, Tourism Organization, Ethiopian Airlines stopover Passengers