Challenges of Agency Banking Project Implementation: The Case of Awash Agency Banking Project
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Date
2024-09
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Addis Ababa University
Abstract
The purpose of this study paper, "Challenges of Awash Agency BankingImplementation," is to examine the difficulties that Awash Bank had when
implementing and running its agency banking services. The research followed adescriptive research design. In order to evaluate respondents' opinions on several
aspects impacting the effectiveness and implementation of agency banking, the studyused a quantitative research approach and a closed-ended questionnaire with many
Likert scale items. A census was conducted among 100 respondents directlyparticipating in the agency banking scheme at Awash Bank's west Addis Abeba region
branches. Out of the 100 individuals, 93 responses were acquired. The findingspresent an in-depth analysis of the major problems that Awash Bank has in efficiently
implementing agency banking services. Overall, the results demonstrate thatsignificant obstacles to the efficient and successful implementation of Awash Bank's
agency banking services include infrastructural deficiencies, technological difficulties,uncompetitive commissions, and regulatory restrictions. Solving these issues is
necessary to make the agency banking model more sustainable and efficient over time.
Key words: Agency Banking, Agent, Bank, Customer, Awash Agency Banking Project,Project Implementation