Internal Communication for Organizational Performance: The Case of Addis Ababa Mass Media Agency
| dc.contributor.advisor | Dinku, Getachew (PhD) | |
| dc.contributor.author | Chalie, Abu | |
| dc.date.accessioned | 2019-11-26T14:20:15Z | |
| dc.date.accessioned | 2023-11-08T13:38:19Z | |
| dc.date.available | 2019-11-26T14:20:15Z | |
| dc.date.available | 2023-11-08T13:38:19Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Internal communication is providing efficient, mutual flow of information between employees and management staff at all levels and every area an organization. In light of this notion the current research aims at contributing to the knowledge pool by undertaking a study on the role of internal communication in enhancing organizational performance in the case of Addis Ababa Mass Media Agency. More specifically the study aimed to understand the internal communication system, and, to investigate how far internal communication could improve organizational performance and to identify the roles of appropriate communication channels on organizational performance. In order to achieve the set objectives, a qualitative research approach was employed and data was collected from both primary and secondary sources. Twenty individual interviews and four group discussions and analyzing documents were conducted. A total of 51 people participated in the interviews and FGDs. In addition relevant documents such as reports of studies carried out by Addis Ababa mass Media Agency were analyzed. The result of data analysis shows that Addis Ababa Mass Media Agency had a problem on effectively communicating with its internal publics. There seems to be lack of clarity regarding the policy of internal communication. The communication pattern tends to be highly hierarchal, while less attention is given to informal communication channels. Despite the change of management and the attempts to bring about change with the communication among the management and staff of Addis Ababa Mass Media Agency, traditional internal communication process seems to have its own impact on employees as well as organizational performance. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/20263 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Journalism | en_US |
| dc.title | Internal Communication for Organizational Performance: The Case of Addis Ababa Mass Media Agency | en_US |
| dc.type | Thesis | en_US |