Electronic Commerce: Opportunities and Challenges of General Importers in Addis Ababa
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Date
2012-06
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A.A.U
Abstract
Advances in information technology have created great opportunities as well as
threats to organizations in various business sectors. though adoption of ecommerce
is considered to provide substantial benefits to business; many general
importers in Ethiopia still have not realized to adopt electronic commerce due to
different factors. identijying the main opportunities and challenges and suggests
suitable strategies to promote e-commerce are the basic purpose of this research.
to attain the objective, data for the study were obtained from sample of 203
general importers from total of 748 which are found in Addis Ababa and had
collect data basically from primary sources. to do so questionnaire was designed
and distributed to the top level managers of the selected companies. this study
used descriptive survey research designs. the data collected was analyzed with the
help of microsoft excel software packages. the empirical findings show that,
although the country registered two digit economic growths, with stable political
climate, the banking, let and e-commerce practice in Ethiopia are
underdeveloped. dominant barriers that highly hinder e-commerce adoption are;
lack of skilled workers, Fear of risk security and privacy, lack of e-commerce
infrastructure. the government of Ethiopia should formulate strategies that
enhance the e-commerce infrastructure and enabling policy environment by
involving full participation of all stakeholders, develop awareness raising
campaigns. Finally, service provider and customer should sign service level
agreements
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Keywords
Challenges, Opportunities