Assessment on Activities and Challenges of Public Relations at the Federal Ethics and Anti-Corruption Commission of Ethiopia
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Date
2020-06
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AAU
Abstract
This study intends to promote the utilization of conceptual aids for public relations activities by
assessing activities and challenges of public relations at the Federal Ethics and Anti-Corruption
Commission of Ethiopia (FEACC). Specifically, the study aims to identify the extent to which
activities of PR are implementing in relation to PR theoretical concepts, explore practitioners'
role, and challenge facing PR activities in FEACC. The study employed descriptive mixed
research method to collect and analyze data. Data was collected using questionnaires, in-depth
interviews, and focus group discussions from 154 respondents with an acceptable average
response rate of 91.4% and document analysis. The collected data was analyzed to reach at
findings. The findings of the study show that activities of PR in FEACC have a variety of aspects,
but not satisfactory; they have not grounded on PR strategy and objectives; no feedback
mechanism for improvement; PR messages are not pretested before reaching the public; almost
there is no consistency in PR activities; there are overlapping of PR and education activities in
FEACC; practitioners are fully engaged on technician role without dealing with the strategic
role; poor internal PR activities; lack of proper attention for PR section, capacity and skill gap
observed on the side of practitioners, high rate of employee turnover; lack of proper PR
structure; unproportioned workload; lack of information management system and absence of
proper coordination between FEACC and Regional Anti-Corruption Commissions to harmonize
national anti-corruption struggles. Lastly, the study has suggested concentrating on awareness
formation, reforming PR structure, developing theoretical guidelines, capacity building,
establishing interface and information handling system, and committed leadership to improve PR
activities in the Federal Ethics and Anti-Corruption Commission of Ethiopia.
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Keywords
challenges of public relations at the Federal Ethics and Anti-Corruption Commission of Ethiopia (FEACC).