Assessment of Challenges and Coping up Strategies of Hospitality Industry amid Health and Political Crises: The Case of Selected Star-Rated Hotels in Addis Ababa
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Date
2022-06
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Addis Ababa University
Abstract
The Covid-19 pandemic and political crises have caused substantial production cessations and supply chain distractions bringing about crumple consequences across all commercial segments in a scene that was not ever estimated. It is expected that the blowout of the current crises will have significant humanitarian crunches to Addis Ababa city in particular and Ethiopia at large. Therefore, the aim of this study was to assess the implication of health and political crises on hospitality industry particularly four and five star rated hotels in Addis Ababa. The specific objectives of the study are; to assess the consequences of political instability and COVID-19 crises on four and five star rated hotels, to analyse the challenges faced by these star rated hotels in Addis Ababa city amid current crises, to assess the coping up strategies of star rated hotels in Addis Ababa to withstand the effects of the current crises and to examine the effectiveness of the coping up strategies of star rated hotels in Addis Ababa during crises. So as to address the objective of the study; the data were collected from both primary and secondary sources comprising hospitality industry professionals and practitioners. A qualitative approach involving semi-structured interviews was employed and the compiled data were analysed via descriptive technique. Purposive sampling was applied to conduct interview with 20 stakeholders in the area of tourism and hospitality industry. Study findings disclosed that health and political crises perpetrated substantial financial costs on hotels functioning in the city. To take measures on the effects of health and political crises, hotels introduce impermanent but innovatively shaped procedures that turn and adopt to cost reduction and marketing approaches. The study could help to better comprehend the susceptibility and resilience of tourism hospitality industry to health and political crises in the perspective of four and five star rated hotels in Addis Ababa city.
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Hospitality, health and political crises, challenges, coping up strategies