Tax payers’ opinion and content analysis of Ministry of Revenue Television Program
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Date
2025-06-23
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Addis Ababa University
Abstract
The main objective of this study is to assess Tax payers’ opinion and content analysis of Ministry of Revenue Television Program. To collect data from the respondents, Questionnaire, in depth interview and content analysis was used. According to the research finding all the programs are produced in a documentary format. Analysis of the data shows 251(90%) of respondents agreed as the program covers custom and trade related issues. Analysis of the research finding also shows 252(89.6 %) respondents of the survey believed as the program helps to create awareness and maximizes their knowledge about different kinds of taxes. Beside the good side of the program the analysis of the data shows as 205(73.5%) of respondents observed as the program utilizes only one kind of format for all episodes of the program, 175(62.7%) of respondents are not satisfied with the presentation of the program. The content analysis also indicates as audience’s engagement is very low and as there is no open space for audiences to express their opinion on the television program. Interview from the producers of the program shows as there is no recent conducted research on audience’s satisfaction and the research which is conducted on the program passed twelve years. According to the research finding shows and as the producers believed there is a gap on the accessibility of the program. Some of the programs are found on social media platforms but all the programs needs to be accessible.