Analysis of Audiences’ Feedbacks on Online News; Focus on ETV Arat Meazen in Facebook.
| dc.contributor.advisor | Tenaw Terefe (Ass. Prof.) | |
| dc.contributor.author | Walelgn Tamir | |
| dc.date.accessioned | 2024-05-30T07:45:12Z | |
| dc.date.available | 2024-05-30T07:45:12Z | |
| dc.date.issued | 2023-01 | |
| dc.description.abstract | This study investigates the tone of audiences‟ feedback on ETV Arat Maezen political online news. Audience reaction is a key component in the study of impacts on audience attitude. The study employed qualitative methodology and used primary and secondary source. The primary sources were in-depth interview, interview guide question, and secondary sources books, and research thesis were used. All in-depth interviews were semi-structured and selected purposively from social media journalists. The interview guide questions are conducted in semi structured and open ended questions, who work in Ethiopian Broadcasting Corporation. Moreon use and gratification and audience reception theory are selected as the theoretical framework for the research. Therefore the researcher uses both qualitative methods of an interview and textual-document analysis instruments as quntitative method. Based on the research questions and data collected from interviewee‟s perception, comments of feedbacks of the audience, positive negative and neutral tones of feedbacks are identified. In the study feedbacks of the audience on the ETV online news shows that sometimes Ethiopian Television is not doing in favor of the public interests in political reforms. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/3061 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Analysis of Audiences’ Feedbacks on Online News; Focus on ETV Arat Meazen in Facebook. | |
| dc.type | Thesis |