Factors Affecting Consumers Attitude Towards Purchase Of Life Insurance Policy In Addis Ababa: Case Of Ethio Life And General Insurance Share Company
| dc.contributor.advisor | Belayneh, Temesgen (PhD) | |
| dc.contributor.author | Mengiste, Ruth | |
| dc.date.accessioned | 2019-11-08T07:34:12Z | |
| dc.date.accessioned | 2023-11-04T14:08:19Z | |
| dc.date.available | 2019-11-08T07:34:12Z | |
| dc.date.available | 2023-11-04T14:08:19Z | |
| dc.date.issued | 2019-05 | |
| dc.description.abstract | Life insurance is an important aspect of the social-economic development of the country. Despite its importance the attitude towards purchase of life insurance in Ethiopia is very low compared to other countries .The main intension of this research is to identify and inspect factors related to the demographic aspect and awareness in Ethio Life and General insurance share company Addis Ababa. Based on the literatures reviewed "age", "gender", "religion", "education" and "income " and “awareness “ were identified. The study employed explanatory research design. The population of the study comprises of individual customers of Ethio Life and General insurance Share Company. Out of one hundred fifty five questionnaires administered, one hundred forty eight usable questionnaires were obtained constituting 94.2percent for analysis. Both primary and secondary data were used. The study employed structured questionnaires as the main research instrument. Descriptive statistics was used to summarize the respondents’ demographic characteristics. T test and one way ANOVA test was applied to test the mean difference of the respondents on the demographic variables and lenear regression analysis was used to analyze the relationship between income and awareness with consumers’ attitude towards purchase of life insurance. The outcome of the research demonstrates that from the identified factors income and awareness had significant relationship with the consumers’ attitude towards the purchase of the life insurance policy. With these findings, this study provides a recommendation to make high awareness creation to the society by taking in to consideration the variables age , religion , gender and education about what life insurance is , what are the benefit package under each type of the products and if these are considered by the company under study and the insurance industry as a whole the consumers attitude towards purchase of life insurance will be positively improved and insurance consumption in turn will be greater than before. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/20023 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | life insurance | en_US |
| dc.subject | consumers’ attitude | en_US |
| dc.subject | Demographic factors | en_US |
| dc.title | Factors Affecting Consumers Attitude Towards Purchase Of Life Insurance Policy In Addis Ababa: Case Of Ethio Life And General Insurance Share Company | en_US |
| dc.type | Thesis | en_US |