The Impact Of Perceived Price Fairness On Customer Satisfaction And Loyalty: The Case Of Ethiopian Airlines
| dc.contributor.advisor | Mesfin, Tewodros (PhD) | |
| dc.contributor.author | Negash, Michaele | |
| dc.date.accessioned | 2018-10-22T06:57:17Z | |
| dc.date.accessioned | 2023-11-04T14:10:35Z | |
| dc.date.available | 2018-10-22T06:57:17Z | |
| dc.date.available | 2023-11-04T14:10:35Z | |
| dc.date.issued | 2017-06-06 | |
| dc.description.abstract | The purpose of this thesis is to examine the effect of perceived price fairness and customer satisfaction and loyalty on Ethiopian airlines customers. In this research, the dimensions of price fairness, customer satisfaction, and customer loyalty are extracted from marketing literature. The effect was examined via data obtained from customers of Ethiopian airlines using SPSS simple regression analysis. Statistical Society of this research is the customers of Ethiopian airlines and the number of samples is 384. Customers are selected judgment sampling for answering the questionnaire. Statistical Package for the Social Sciences (SPSS) modeling is applied in this research. According to the result of the study, perceived price fairness has a significant positive effect on customer satisfaction, similarly, the results showed that perceived price fairness has a significant positive on loyalty; therefore, perceived price fairness increases customer satisfaction and loyalty. Furthermore, the results of the study indicate that customer satisfaction positively influences customer loyalty lending support to customer satisfaction as a factor of predicting customers repeat purchase. Finally, decision-making implications are provided based on the study results, information with regards to the study limitations and suggestion for further research is presented in the thesis. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/13028 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Ethiopian airlines customers | en_US |
| dc.subject | customer satisfaction | en_US |
| dc.subject | customer loyalty | en_US |
| dc.title | The Impact Of Perceived Price Fairness On Customer Satisfaction And Loyalty: The Case Of Ethiopian Airlines | en_US |
| dc.type | Thesis | en_US |