Factors Affecting the Internationalization Strategies of Ethiopian Manufacturing Firms
| dc.contributor.advisor | Teklu, Tilahun( PHD) | |
| dc.contributor.author | Terecha, Abreham | |
| dc.date.accessioned | 2022-04-03T10:02:42Z | |
| dc.date.accessioned | 2023-11-04T09:41:16Z | |
| dc.date.available | 2022-04-03T10:02:42Z | |
| dc.date.available | 2023-11-04T09:41:16Z | |
| dc.date.issued | 2022-01 | |
| dc.description.abstract | This paper examines the factors that affect the internationalization strategies of Ethiopian leather product manufacturing firms. International trade, especially export is very important for the growth of any country. But due to various reasons, the export item that Ethiopia is endowed with is underserved. Therefore, this paper tries to investigate the factor that contributed to the poor performance of the leather sector. To analyze the challenging factors that led to the poor performance of the leather sector, the researcher used internal and external environmental factors. An internationalization strategy in this paper is represented by the entry modes, market selection, and target customers. Primary data collection method; questionnaire is used to collect information from the selected leather manufacturing firm located in Addis Ababa and the surrounding special zone of Oromia region. The data is then analyzed using descriptive, correlation, and regression analysis through SPSS 20. The findings derived from the study then indicate that internal environment factors such as human resource factors, physical resource factors, and organizational factors affect the international strategies of leather firms. Internal factors such as economic forces, government, legal and political forces, competitive forces, and technological forces affect internationalization strategies in addition to the internal factors mentioned earlier. After the result is obtained, the researcher has forwarded policy recommendations that can potentially improve Ethiopia’s leather sector performance. Therefore, to improve the leather sector's performance in the international market, anyone involved should exert their maximum effort. That means the manufacturing firms by their initiative should identify the challenges and the improvement areas needed. After identifying the problems the firm should take correcting measurements. From the government side, starting from policy creation that supports leather producing firms to creating conducive environment is needed. For instance, formulating and implementing a strong trade policy towards imported leather items from abroad, preparing exhibitions that promote leather products at the international level, working in changing the perceived low value of leather products in various international markets, etc is expected from the government. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/31104 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | internationalization, internationalization strategy, leather products | en_US |
| dc.title | Factors Affecting the Internationalization Strategies of Ethiopian Manufacturing Firms | en_US |
| dc.type | Thesis | en_US |