The Effects of Managing Strategic Innovation and Technology on Competitive Advantage (A Case of Commercial Bank of Ethiopia Office of Strategy and Innovation)
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Date
2020-03
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A.A.U
Abstract
As today’s business environment becomes increasingly competitive, business organizations are becoming more aggressive and dynamic in identifying competitive strategies. This study sought to establish the effect of managing strategic innovation and technology on competitive advantage by focusing on commercial Bank of Ethiopia office of strategy and innovation. The general objective of the study was to investigate the effects of managing strategic innovation and technology on competitive advantage while the specific objectives of the study were; to establish the effect of managing strategic innovation on competitive advantage, to analyze the effect of technology management system on competitive advantage; to examine the combined effect of product, process, marketing, organizational and technological innovation on the competitive advantage and lastly to investigate the moderating effect of firm size on relationship between strategic innovation, technology and competitive advantage. To realize the research objectives, a descripto - explanatory research design with a survey strategy was employed. The target population for the study was commercial Bank of Ethiopia office of strategy and innovation. From probability sampling technique, stratified random sampling was adopted and 92 samples were drawn out of 120. Questionnaire was used as the principal tool for the data collection. Statistical package for social sciences (SPSS version 21) windows software was employed for data analysis. Descriptive and inferential statistics were used to analyze data. To test the reliability of the instrument, the Crobanch alpha test was used. Multiple Linear regression and correlation model was used to analyze relationships and the effect of strategic innovation on competitive advantage. Study findings reveal that strategic innovation, technology management and combined innovation had significant effect and positive influence on competitive advantage. The study also revealed that firm size had insignificant moderating effect on strategic innovation, technology and competitive advantage relationship. The study recommends that company should consider reinventing its corporate strategy, increase human capability on technology and creating new market space instead of looking within the accepted boundaries. Lastly the study recommends further research should undertake relevant variables that might add value pioneering to maintain sustainable competitive advantage.
Description
A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Master of Science in Management (M.Sc.)
Keywords
Managing technology and competitive advantage, Competitiveness,, Strategic innovation