The Assessment of Strategic Human Resource Management Practices Towards Employee Retention: A Case Study of Awash International Bank S.C
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Date
2020-05
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A.A.U
Abstract
The purpose of this study was to assess strategic human resource management (SHRM) practices
towards employee retention: A Case Study of Awash International Bank S.C. Employee retention is
becoming a strategic challenge that many organizations faces globally and specifically in Ethiopia.
The present study specifically looked at the following factors: reward and compensation, training
and development, work-life balance, employee empowerment, performance appraisal and employee
retention. The study employed descriptive research approach in which both primary and secondary
data were utilized. The study population was comprised of employees of the bank working in Addis
Ababa Head Office and city branches. The target population for the present study was 1192
employees of the bank, out of which 300 employees were drawn as sample size to collect primary
data through survey questionnaire. The sample design of the study was cluster sampling method.
Quantitative data was analyzed by employing descriptive statistical instrument namely frequencies,
percentages, mean and standard deviation while inferential statistical instruments was analyzed
using correlation and regression analysis. In order to clarify the effect of the relationship among
the variables the study assessed SHRM practices that affect employee retention and their
association, contribution and significance were identified and analyzed. There exist positive
relationship between employee retention and all five factors such as reward and compensation,
training and development, work-life balance, employee empowerment and performance appraisal
and these factors could predict employee retention. Among these factors, major contributors to
employee retention were work-life balance followed by reward and compensation and employee
empowerment. The hypotheses test results in relation to the research were supported. The study
recommends that the bank better consider and design employee retention strategy or actions in
order to retain talented employees by taking the factors of SHRM practices studied into account.
The study was limited to a case study of Awash International Bank S.C and hence it is better if
future researchers conduct in different service sectors by using other variables to find out whether
the same results shall be drawn.
Description
A Thesis Submitted To Addis Ababa University College Of Business
And Economics In Partial Fulfillment Of The Requirements For The
Degree Of Executive Master Of Business Administration [Emba]
Keywords
SHRM Practices, HRM, Reward and Compensation, Employee Empowerment, Employee Retention, Training and Development