The relationship between Kana TV Exposure and Academic Achievements of Secondary School Students in Kolfe Keranio Sub -city, Addis Ababa

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Addis Ababa University


Television exposure and its effects on academic achievements has been the concern of many scholars since 1940s. The considerable amount of time most teenagers exposed to television makes it vital to examine its relationship with academic achievement of high school students. Hence, the objective of this study was to assess the relationship between Kana Television exposure and academic achievements of high school students in Kolfe Keranio Sub city, Addis Ababa. The study also assesses in what ways Kana TV exposure affected academic activities and academic achievements of high school students as well, to assess the association between parents’ socio-economic characteristics and students Kana Television exposure. Stratified random sampling and convenience sampling were used to identify the respondents. A total of 378 students (113 males and 253 females), 5 parents (3males & 2 females) & 5 teachers (4 males and 1 female) have participated in the study. Data had been collected using self-reported questionnaire from students and in-depth interview from parents and teachers. Data collected using these instruments were analyzed quantitatively using descriptive statistics, percentage one-way ANOVA, chi-square, eta square and frequency. Besides, thematic analysis was used to analyze qualitative data Accordingly, analysis of variance showed that there was no statistically significant difference in their academic achievements for three Kana television viewer groups (Light viewers, medium viewers & Heavy viewers) of high school students, however result from qualitative analysis showed that heavy Kana TV exposure lowered academic achievements of high school students Descriptive analysis and thematic analysis also revealed that Kana television exposure affected academic activities and academic achievements of high school students. A chi-square test of association was performed to examine the relation between socio economic status of parents and Students Kana TV exposure. The finding indicated that there was significant relationship between mothers & father’s educational status and Kana TV exposure. No significant association was detected for monthly income of parents and students Kana television exposure. From the findings of this study, the researcher recommended for further investigation to bring attention to the importance of these areas in future research



relationship between Kana TV Exposure and Academic