The Challenges and Prospects of Managing Specialty Restaurants in Ethiopia: A Case Study of Teshomech Kitfo Restaurant
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Date
2010-06
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Addis Ababa University
Abstract
This paper presents a case study of Teshomech Kitfo Restaurant which is a specialty restaurant
located in Addis Ababa. Teshomech Kitfo Restaurant was established in November 1992 with a
registered capital of 7,000 birr. The owners of the Restaurant are Mr. Antonios and his wife Mrs.
Teshomech. The first branch of Teshomech Kitfo Restaurant was opened in Haya Hulet area of
Addis Ababa. When the restaurant was opened, it was fully staffed by the owners and their
children. Currently, the restaurant has two branches and about 40 employees. Despite the
presence of many factors that are constraining the growth of the business, Teshomech Kitfo
Restaurant is a profitable enterprise. However, the business still has the opportunity for further
growth and profitability. This paper assesses the operational and managerial challenges that the
restaurant is encountering, describes the kitfo preparation process as well as human resource
management issues at the restaurant, explores alternative expansion strategies, and proposes
some recommendations that can help Teshomech Kitfo Restaurant achieve its goals more fully.
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Prospects of Managing Specialty Restaurants