Assessing TV live talk show : EBC „„Tenawo Bebetwo” in focus.
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Date
2020-10
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AAU
Abstract
This study was aimed at finding out Assessing TV live talk show: EBC „„Tenawo Bebetwo” in focus, regarding the perception and attitudes of health professionals at Tikur Anbesa/Black lion, Bethel and Hayat hospitals and the program content. This study was suited within the theoretical framework of media effects, framing theory and agenda setting theory and models of other scholars were considered to analyze the data about facts related to health professional‟s perception and the program contents of the television talk show.
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The study adopted mixed method, employing both quantitative and qualitative method, specifically survey, in-depth interview and content analysis respectively. For quantitative method, survey was used as a major data gathering tool. The survey questionnaires were administered a total of 124 questionnaires were distributed to health professionals (nurses) selected by using systematic random sampling technique of which 118 (95.2%) questionnaires were properly filled and returned. Interviews were also conducted with twelve medical doctors of the selected hospitals who were selected using purposive sampling technique. Content also analyzed in terms of issues or agenda setting, program format especially in addressing public health issues, opening phone in discussion to the public for entertaining various opinions, ideas, and views have been discussed and analyzed. Data analysis was made using descriptive statistics, frequency and percentages. SPSS version 24 was used to process the primary data which was collected through the questionnaire. The major findings of the study were showed that Tenawo Bebetiwo Program was very important program that inform and teaches the target audience. And health professionals perceived the program as vital and useful for the society. The topics selected and discussed on the talk show found relevant to the health professionals as well as the public. In the study the talk show program was found out to be worthy and significant in creating awareness on disease prevention, symptoms and follow up treatments.
Participants and the content analysis of the study suggested areas to be improved on the talk show on presentation style, quality of production and attractive standardized studio setting, as the problems of the program. Along with the problem in getting the new technology and having sponsorship were also the need for improving telephone communication system and Jargons language used in promoting the program.
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theoretical framework of media effects