Factors Affecting Enterprise Resource Planning end User Acceptance in Moha Soft Drinks Industry S.C Plants

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It is widely identified in literatures that user acceptance is one of the key factors in ERP implementation process. This study is aimed at identifying and testing factors affecting the acceptance of ERP system in MOHA Soft Drinks Industry S.C Addis Ababa plants. Different technology and system acceptance model have been reviewed from previous literatures and this study was based on popular technology acceptance model called Unified Theory of Acceptance and Use of Technology (UTAUT) model. The main research question was to answer whether the factors identified in UTAUT model holds for selected study area. To attain and fulfill the objective of the study, primary data were collected through a survey questionnaire from a sample of 150 ERP users from three plants. Strata sampling of probability sampling has been used. The data was analyzed using statistical software package for social science (SPSS). The analysis performed includes correlation and regression analysis on predetermined variables. The study revealed that from the six independent variables three of them (Performance Expectancy, Effort Expectancy and Self Efficacy) were found to be significant factor in determining user acceptance while the remaining three (Social Influence, Facilitating Conditions and Anxiety) are not significant factors. The identified factors together explained about 53% of the variation in the ERP system acceptance, while the remaining variation is duet to not captured external factors. Based on these findings, this has study has forwarded some recommendations for practitioners and academicians as it is already identified ERP implementation is a huge IT investment and needs proper management and knowledge.



ERP, Symbolic Adoption, Technology Acceptance, Utaut