The Role of Selected Public Institutions in the Promotion of Ethiopian Tourism
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Date
2022-06
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Addis Ababa University
Abstract
The role of public institutions in the promotion of sustainable tourism is immense. This study assessed the role of public institutions to the development of the tourism sector in Ethiopia. A total of 120 respondents drawn from public institutions were selected as the sample of the study. Questionnaires were distributed to the selected respondents. Additionally, interviews were carried out with different personnel and institution leaders. Qualitative research method was used. The study findings indicated that the selected public institutions had a very limited involvement in promoting the Ethiopian tourism sector. The Ministry of Culture and Tourism, Ethiopian Tourism Organization and Authority for Research and Conservation of Cultural Heritages, were found to be the major publication institutions merely established to promote tourism activities in Ethiopia. Other public institutions considered for this study such as Ethiopian Biodiversity Institute, Ethiopian Airline, Ethiopian Road Authority, Ministry of Transport, Authority for Environmental Protection and Ministry of Agriculture had minimal role/participation in tourism promotion and development. Most of these public institutions had limited collaboration, lack finance, and proper institutional set up to promote tourism agendas; and the initiative taken to minimize such problems was very limited. The study has clearly showed that the role of public institutions towards tourism development agendas of the country was at an infant stage. This calls for the need to develop integrated policy which can use the composite resources of the selected public institutions for the development of tourism sector. The government need also design tourism policy frameworks which can enforce the selected public institutions work in coordination to promote the country’s tourism in an organized manner.
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Keywords
Development, Government, Promotion, Public institution, Tourism