The Assessment Of Using Balanced Scorecard On Strategic Performance In Ethiopian Banks: The Case Of Commercial Bank Of Ethiopia
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Date
2017-06
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Addis Ababa University
Abstract
The balanced scorecard is one of the management tools that help an organization to achieve its vision by aligning the organization’s strategic goals to every employee’s activity. It has been largely used as strategy and performance framework in private sector organizations throughout the world. After the introduction of New Public Management, it started to be used in public organizations in order to facilitate the performance management process. In spite of the increase in the number of studies about its usefulness and futility for the private sector, there is still a need to test the feasibility of the BSC as a management framework in the government domain. The general objective of the research is to assess the benefits of using Balanced Scorecard (BSC) in Ethiopian banks particularly commercial bank of Ethiopia to fill the huge vacuum in the performance and competitiveness evaluation of banks in Ethiopia by providing information on performance of banks in Ethiopia via applying balanced scorecard model which balances financial and non-financial perspectives (customer perspective, internal business processes perspective and learning and growth perspective) very well. In this research study the BSC significance has been discussed and analyzed, the organizations if implement the BSC model in the organizations only then the performance of the employees as well as the performance o f the organizations will get improved. In this research study the mixed methodology has been used, in the quantitative research methods the questionnaire are being filled and interviews are also be conducted from the Bank’s managers (Branch managers & Customer Service Managers) in qualitative aspects. The study used convenience sampling methods to select employees and managers of Commercial Bank of Ethiopia (CBE) as respondents. In this research study the close ended as well as the open ended questions are being used. Thus after analysis it can be proved that the performance of the organizations and employees can be improved by implementing the BSC model in the organizations
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qualitative aspects, balanced scorecard, management tools