Visitors’ Satisfaction on Tourist Ameities in Entoto Saint Mary Tourist Attraction Site in Addis Ababa: An Empirical Study
| dc.contributor.advisor | Muleta , Shiferaw (PhD) | |
| dc.contributor.author | Demissie, Teshome | |
| dc.date.accessioned | 2019-12-16T13:36:20Z | |
| dc.date.accessioned | 2023-11-18T08:42:30Z | |
| dc.date.available | 2019-12-16T13:36:20Z | |
| dc.date.available | 2023-11-18T08:42:30Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Tourists compare the actual provision of tourist facilities and services with their expectations to evaluate their satisfaction in tourist attraction sites. If the actual performances of the attraction sites exceed their expectations, it increases the likelihood of satisfaction so that visitors will be more willing to revisit the attraction sites and vice versa. Visitors’ satisfaction is a post perception evaluation that disappoints, meets or exceeds expectations and is based on the overall experience of tourist amenities in the site. Visitors’ satisfaction is therefore an evaluation that the visitors experience at least as good as it was supposed to be. The main objective of this study is to empirically investigate visitors’ satisfaction in relation to their expectation and the available tourism amenities in Entoto St. Mary tourist attraction site. It investigates some of the main elements that could influence visitors’ satisfaction concerning tourist facilities and services. Visitors’ positive experiences of tourist facilities, service, products, and other resources provided in the tourism sites can bring about visitors’ retention; revisiting the sites; and recommendations to others. In order to study the link between touristfacilities and visitor’ satisfactions, 114 visitors in the tourist attraction site were included in the sample.Primary data was collected from both foreign and domestic visitors in the study area starting from April 14/4/2019 to May 13/5/20/19. Six tourist facility components were accessed to measure visitors’ satisfaction in the attraction site namely safety and security of visitors; accessibility of tourist facilities; attractiveness and beauty of the site; hospitality services; tourist information service; and general brand image and comprehension of the tourist attraction site. A paired sample t- test was employed to compare the expected level of tourist facilities and services with the available tourist facilities and services. The components were categorizedas above the visitors’ expectation level or below the visitors’ expectation level to measure the satisfaction of visitors on the available tourist facilities and services.The findings of the study shows that three of these tourist facility components namely accessibility of tourist facilities, hospitality services and tourist information service are below the expectation level of visitors which were dissatisfactory to visitors in Entoto St. Mary tourist attraction site. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/12345678/20397 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Entoto St. Mary | en_US |
| dc.title | Visitors’ Satisfaction on Tourist Ameities in Entoto Saint Mary Tourist Attraction Site in Addis Ababa: An Empirical Study | en_US |
| dc.type | Thesis | en_US |