Analysis of the Development of Convention Tourism in Addis Ababa
| dc.contributor.advisor | Tesfay, Teklay (Assistant Professor) | |
| dc.contributor.author | Tesfaye, Dawit | |
| dc.date.accessioned | 2021-06-08T07:15:58Z | |
| dc.date.accessioned | 2023-11-04T14:10:58Z | |
| dc.date.available | 2021-06-08T07:15:58Z | |
| dc.date.available | 2023-11-04T14:10:58Z | |
| dc.date.issued | 2014-06 | |
| dc.description.abstract | The objective of this research was to analyze the development of convention tourism in Addis Ababa at present by exploring the determinant factors affecting the selection of destination and observing the opportunities and challenges on the development of the sector. In doing so, the research has followed a mixed research approach having a descriptive and exploratory research types. Since the research’s focus was on the supply side of the sector, an in-depth interview has been used to gather qualitative data from the respective informants, even though some quantitative data had been collected from the demand side for the purpose of triangulation. After the completion of the study, the research have brought the following findings, first Addis Ababa’s convention tourism is moderately growing from a quantitative perspective than the quality aspect. Secondly safety and security, destination location, convenient venue and related costs have been found the most important factors affecting decision making process while selecting convention sites. Thirdly, destination marketing, management and integration problems are the most visible gaps observed at the destination that hinders it from developing the product with quality to enhance competitiveness. Finally various opportunities and challenges have found in relation to the convention business in Addis. Based on the conclusion the research has made a conceptual model for the development of competitive and sustainable convention tourism product and destination in Addis Ababa as a recommendation which consists of five pillars. The recommendation includes that responsible stakeholders needs to understand the different interrelated environments that are relevant for the smooth operation of convention tourism and work hard in cooperation with each other. Further there is a need to work very hard to enhance quality of infrastructures, products and services and there is a need to build image of the destination so as to make it more competitive | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/26745 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | tourism in Addis Ababa | en_US |
| dc.subject | destination | en_US |
| dc.subject | development | en_US |
| dc.title | Analysis of the Development of Convention Tourism in Addis Ababa | en_US |
| dc.type | Thesis | en_US |