Job Satisfaction, Well-Being and Affective Commitment: Explaining Turnover Intentions of Medical Representatives in Addis Ababa
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Date
2018-06
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Abstract
The purpose of this study is to examine the effect of job Satisfaction on the well-being of Medical representatives of pharmaceutical companies in explaining their affective commitment and turnover intentions. The objective of the study is to identify and describe the relationship between job satisfaction, well-being, affective commitment and turnover intention of Medical Representatives of pharmaceutical companies in Addis Ababa. The study employs a descriptive research design and uses quantitative approach. A survey is conducted by using structured close ended questionnaires which is distributed to 143 Medical Representatives. Descriptive, correlation and multiple regression statistical tools were used to examine the relationship between job satisfaction, well-being, affective commitment and turnover intention. The correlation result and findings show that job satisfaction, well-being and affective commitment are negatively related with turnover intentions of Medical Representatives. Thus this study recommended that both local and multinational pharmaceutical companies in Addis Ababa should really give emphasis on addressing job satisfaction, well-being and affective commitment so as to minimize the turnover intentions and ultimately retain their medical representatives.
Description
A Thesis Submitted to Addis Ababa University College of Business and Economics, School of Graduate Studies in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration
Keywords
Affective commitment (AC), Job satisfaction (JS), Medical Representatives (MRs)