The Impact of Organizational Culture on Project Success: The Case of Total Energies Marketing Ethiopia S.C.
| dc.contributor.advisor | Dereje Abi (PhD) | |
| dc.contributor.author | Yoseph Biresaw | |
| dc.date.accessioned | 2024-01-29T11:36:26Z | |
| dc.date.available | 2024-01-29T11:36:26Z | |
| dc.date.issued | 2023-06 | |
| dc.description.abstract | Organizations strive to stay competitive, maintain profitability, satisfy stakeholders, and increase performance through successful projects. Successful projects can provide a competitive advantage through innovation, quality, and faster time-to-market. Organizational culture is a critical factor in determining project success. Strong organizational culture positively influences project success by providing a favorable environment for project delivery. Nonetheless, research on organizational culture's impact on project success in marketing and sales companies is lacking, particularly in developing countries. Hence, this research aimed to quantify the impact of organizational culture on project success in a marketing and sales company in Ethiopia and may serve as a tool for organizational managers to minimize project failures attributable to organizational culture factors. The relationship between various types of organizational culture and project success is examined using an exploratory research design. Data from the structured five-point Likert scale questionnaire survey was analyzed using correlation and regression methods using statistical software and descriptive method of data analysis was used to examine the responses to the questionnaire. Out of 160 total population a sample size of 114 was taken. The result highlighted that organizational culture has significant and positive relationship with project success. The results of this analysis will help Total Energies Marketing Ethiopia S.C. assess the organizational culture traits it currently has and possibly take steps to enhance it. Finally, major points were highlighted, and recommendation was put forward in order to reinforce the current organizational culture so that the organization could improve its project success | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/1551 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.subject | Organizational Culture | |
| dc.title | The Impact of Organizational Culture on Project Success: The Case of Total Energies Marketing Ethiopia S.C. | |
| dc.type | Thesis |