Assessment of Foreign Languages Department of Ethiopian Television with Respect to Promoting Pan-Africanism: The Case of English Language Desk.
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Date
2018-06
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Addis Ababa University
Abstract
This study is conducted to make assessment of Foreign Language Department at ETV as regard
to giving coverage to Pan-Africanism core themes and promoting the Africa rising narrative to
international community residing in Addis Ababa. The study particularly focused on framing -
PanAfricanism ideals. Qualitative research method was solely applied. Selected programs’
content was analyzed as to how they framed Pan-African aspirations. In-depth Interviews were
held with individuals pertinent to the study area.
Major finding of the study are various Pan-African themes remain uncovered. Economic
emancipation and integration are the predominant Pan-African themes discussed to a moderate
degree within the programs analyzed. ETV’s Foreign Language Department’s Accomplishments
towards promoting Africa and pan-Africanism were insufficient. The content selection, story
framing and time allocation were found to be limited in living up to better and fairly portraying
the continent and thereby in achieving the intended change of long held negative perception
towards Africa.
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Keywords
Ethiopian Television, With Respect to Promoting Pan-Africanism