A Comparative Study of Public Relation-Practices: Focused on Ethio-Telecom and Ethiopian Electric Utility
| dc.contributor.advisor | Zenaye, Tadesse (Assist. Prof.) | |
| dc.contributor.author | Zewdu Shay, Abayneh | |
| dc.date.accessioned | 2020-08-06T09:43:36Z | |
| dc.date.accessioned | 2023-11-08T13:39:11Z | |
| dc.date.available | 2020-08-06T09:43:36Z | |
| dc.date.available | 2023-11-08T13:39:11Z | |
| dc.date.issued | 2020-06 | |
| dc.description.abstract | The objective of the study is to examine the success and challenges of the practices and implementation of public relations profession in the two Ethiopian organizations-Ethio-telecom and Ethiopian electric utility. The study used a comparative analysis of the two organizations and employed a quantitative method that was complemented with qualitative data. Standards tabulations and quantitative analysis were done using Statistical Package for Social Science (SPSS) version 20. Proportions of the variables were measured for testing significant differences and relationships among variables. Content analysis was used to analyze the qualitative data. The study sees the following major findings .Majority of the participants (76.8%) reported that the existing pubic relation activities of their organization was ‘good’, and 12.5% of them said ‘excellent’ while 10.7% of them felt ‘bad’. All of those participants who reported ‘bad’ were from Ethiopian Electric Utility. Regards their belief about public relation as the heart of their organization, many of them (44.6%) agreed and 19.6% strongly agree, other 19.6% of them neither agree nor disagree, 10.7% disagree and 5.4% strongly disagree. The respondents reported that low awareness of PR profession as the first challenge (30.4%), poor planning and coordination (25.0%), lack of PR professionals (21.4%), poor utilization of social media (12.5%) and financial constraints (10.7%). Furthermore, 64.3% respondents follow media news, documentary and other programs in order to identify any crisis potentially happening over their organization and most of them (44.6%) utilized various forms of Medias, 26.8% meetings with stakeholders, 16.1% trainings, 7.1% education and 5.4% persuasions. However, the higher number of participants (55.4%) said their organization didn’t conduct successful crisis management. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/22022 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | AAU | en_US |
| dc.subject | challenges of the practices and implementation of public relations profession in the two Ethiopian organizations-Ethio-telecom and Ethiopian electric utility | en_US |
| dc.title | A Comparative Study of Public Relation-Practices: Focused on Ethio-Telecom and Ethiopian Electric Utility | en_US |
| dc.type | Thesis | en_US |