Media Convergence and Journalism Practice:
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Date
2022-02
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Addis Ababa University
Abstract
The overall objective of this study to critically analysis media Convergence and Journalism Practice; The Case of EBC Newsroom. This research attempted to study to what extent does EBC newsroom implement convergence in journalism practice? How EBC newsroom journalist is skillful to repackage contents for multiplatform. And what are the major challenges still going through in EBC newsroom journalists’ convergence practice. It was informed by uses and gratification, social networking and technological determinism theory of theoretical frameworks. Its focus was to what extent EBC newsroom practice convergence, how journalists repackage contents for multi-media platform along with challenges in newsroom. A questionnaire (48) and in-depth semi-structure interview (5) were conducted with in EBC newsroom practitioner to explain the extent and explore the challenges convergence practice in newsroom. Mixed methodology with descriptive research design was employed. The finding revealed that EBC newsroom media practitioners has no common understanding towards what type of convergence platform the media practice. For instance, out of the 44 respondents for the repackaging news for multimedia platform (36.4%) disagree, 9(20.5%) neutral, 9(20.5%) agree, strongly agree 5(11.4%), strongly disagree 5 (11.4%). Towards the viewpoints of I am capable of technical and professional multiskilling question Agree 18(40.9%), Disagree 13(29.5%), Strongly Disagree 10(22.7%), strongly Agree 2(4.5%), Neutral 1 (2.3%). Respondents also deliver varied response whether the newsroom has as environment that integrate radio and TV as well as website journalists in one newsroom. Skill set problem, no budget allocation for continuous professional skill training. Unchangeable mind set issues, lack of working together, lack of self-initiation, new technology adaptation problem, no continuous professional upgrading, and lack of training was raised by interviewee and questionnaire respondent as a critical challenge in EBC newsroom convergence practice.
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EBC newsroom journalists