A Study of Public Relations Practices and Challenges on Disability in Ethiopia: Federation of Ethiopian National Associations of Persons with Disabilities in Focus
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Date
2020-06
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AAU
Abstract
This study aimed at exploring the public relation practices and challenges on disability in the
Federation of Ethiopian National Associations of Persons with Disabilities. The study also
attempts to identify the PR tools implemented in public relations practices. In order to be able to
answer the questions, quantitative and qualitative research designs were used. For the
questionnaire of quantitative design, a total of 100 individuals from management members,
senior experts and members of the Federation of Ethiopian National Associations of Persons
with Disabilities (FENAPD) and its seven persons with disabilities associations with different
working experience were selected and filled by them. For the in-depth interview of qualitative
design, from FENAPD and its seven persons with disabilities associations, eight individuals had
been interviewed. The interviewee selection was based on work position; so from each member
association and the federation one senior management member had been interviewed. Frequency
and percentage statistical techniques were used for quantitative data analysis by using SPSS
statistical software; while, the qualitative data was analyzed thematically. The outcome of the
data analysis revealed that the practices of public relation in Federation of Ethiopian National
Associations of Persons with Disabilities are limited to some activities of PR; there is shortage
of human power and budget in the PR department. There is also lack of organized, appropriate
PR activities and developing strategies and implement appropriate communication tools that can
be accessible to all public in different location of the country as much as possible and as quickly
as possible. The research shows that the practitioners are assigned by the managers of
FENAPD according to their skills and knowledge of public relation, this is the good part of the
finding. Finally, the researcher forwarded recommendations to conduct and establish the
organizational PR strategies in the Federation of Ethiopian National Associations of Persons
with Disabilities (FENAPD) that enables the PR practitioners to perform as per the planned
activities and to implement diversified and appropriate PR activities and to overcome challenges
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Keywords
attempts to identify the PR tools implemented in public relations practices