A Study of Public Relations Practices and Challenges on Disability in Ethiopia: Federation of Ethiopian National Associations of Persons with Disabilities in Focus

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Date

2020-06

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AAU

Abstract

This study aimed at exploring the public relation practices and challenges on disability in the Federation of Ethiopian National Associations of Persons with Disabilities. The study also attempts to identify the PR tools implemented in public relations practices. In order to be able to answer the questions, quantitative and qualitative research designs were used. For the questionnaire of quantitative design, a total of 100 individuals from management members, senior experts and members of the Federation of Ethiopian National Associations of Persons with Disabilities (FENAPD) and its seven persons with disabilities associations with different working experience were selected and filled by them. For the in-depth interview of qualitative design, from FENAPD and its seven persons with disabilities associations, eight individuals had been interviewed. The interviewee selection was based on work position; so from each member association and the federation one senior management member had been interviewed. Frequency and percentage statistical techniques were used for quantitative data analysis by using SPSS statistical software; while, the qualitative data was analyzed thematically. The outcome of the data analysis revealed that the practices of public relation in Federation of Ethiopian National Associations of Persons with Disabilities are limited to some activities of PR; there is shortage of human power and budget in the PR department. There is also lack of organized, appropriate PR activities and developing strategies and implement appropriate communication tools that can be accessible to all public in different location of the country as much as possible and as quickly as possible. The research shows that the practitioners are assigned by the managers of FENAPD according to their skills and knowledge of public relation, this is the good part of the finding. Finally, the researcher forwarded recommendations to conduct and establish the organizational PR strategies in the Federation of Ethiopian National Associations of Persons with Disabilities (FENAPD) that enables the PR practitioners to perform as per the planned activities and to implement diversified and appropriate PR activities and to overcome challenges

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attempts to identify the PR tools implemented in public relations practices

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