Assessing Intra-organizational Communication practice in Non-Governmental Organization: The Case of SOS Children's Villages.
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Date
2023-10
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Addis Ababa University
Abstract
This research paper assesses the intra-organizational communication practices within SOS Children's Villages Ethiopia, with a specific focus on examining strengths, challenges, and the effectiveness of communication channels information flow. The study aims to provide insights into the current state of intra-organizational communication and identify areas for improvement.The research methodology employed a mixed-methods approach, combining qualitative and quantitative data collection techniques. Data was gathered through surveys, interviews, and document analysis, involving employees from various departments within SOS Children's Villages Ethiopia.The findings reveal several strengths in organization's intra-organizational communication, including the distribution of information in a timely manner and the establishment of an open and transparent communication environment. However, a significant gap in face-to-face communication identified, suggesting the need for improvement in this area.The study also uncovers relative challenges that hinder communication, such as information overload, poor communication between departments, and limited opportunities for feedback. These challenges hinder horizontal and upward information flow, affecting collaboration and decision-making processes within the organization.The research highlights the predominant use of digital communication channels, such as Outlook, Teams, and SharePoint, while acknowledging the importance of balancing digital communication with face-to-face interactions. It emphasizes the need for a comprehensive evaluation framework to assess the effectiveness of communication efforts and incorporate feedback from employees.Based on the findings, this paper proposes recommendations to enhance intra-organizational communication within SOS Children's Villages Ethiopia. These recommendations include information overload, improving interdepartmental communication channels, fostering face-to-face interaction, and implementing an evaluation system to continually assess and improve communication practices.